Virgin Atlantic
I worked as the main digital designer on the global Virgin Atlantic account from 2010-2013 with Gyro London.
My work there included designing a number of club member emails, eNewsletters, videos and a microsite which I put together using Flash technology.
I worked with copywriters at Gyro to conceptualise the banner message at the top of each email that I designed.
Flying Club Membership
Members who signed up to this scheme were regularly rewarded for their loyalty. I designed the eBrochure, microsite and emails that were sent out under the ‘Flying Club’ banner. This video clip shows many of those materials:
Little Red Membership
This scheme was aimed at customers who took regular domestic UK flights with Virgin Atlantic. I designed all of their digital output.
Campaign Performance
And here’s how all the work I did helped in retaining customers, creating loyalty and returning on investment:
