Imuldosa
Imuldosa is an injectable medicine that helps fight three conditions which affect the gut, bones and skin. As a biosimilar, we couldn’t differentiate it from our competitors in the normal way on efficacy or tolerability.
Instead, we connected on an emotional level with healthcare professionals by establishing the EAT/PLAY/LOVE concept to echo gut, bones and skin. These three therapy areas each had their own set of visuals and video clips, which I helped source and graded.
I also created the branding around these assets and implemented it into sales aids, instructional videos, leaflets and a brand book which would help other designers roll out localised material across Europe.
Brand Book
Brand Book
Brand Book
Printed Sales Aid
Printed Sales Aid
Printed Sales Aid
Printed Sales Aid
How to Inject Video
Using a small black & white leaflet as a starting point, I recreated all of the instructional illustrations in our new Imuldosa branding style and animated them in a 4-minute instructional video. Not only does the injection device need to move in the same way as its real-life counterpart, but body parts, including hands, need to animate convincingly.
The Animated Logo
I created a seamlessly looping version of the logo. We wanted to get the effect of a lava lamp so that it had a soothing, mesmeric quality about it.