Sondelbay

SONDELBAY is a treatment for people with osteoporosis.

When it launched it was one of several biosimilars, but was the first to come as a device which allowed patients to inject themselves, giving them control and independence.

I helped build the campaign which showed that people with osteoporosis are individuals with unique stories to tell, who have lived full and productive lives.

I created the branding, including the brand book, posters, banner ads and animations.

Our message was that rebuilding bone helps patients stand up to osteoporosis. Its an injection device that’s simple to learn and simple to use and puts power over osteoporosis into the hands of patients.