Teva UK
Teva are a leading provider of medicines to the NHS and pharmacists in the UK.
I worked on different branches of their account for over a decade, helping to create and implement branding for two major initiatives of their business: Teva for Pharmacy and TevaOne.
Teva for Pharmacy
This was part of the Teva UK business that supplied medicines to independent pharmacies and dispensing doctors.
The campaign we put together stated that running a pharmacy was a double responsibility: to be there for the health of their community and to keep their business healthy too.
A beautifully art directed photoshoot helped us build a brand that spoke directly to pharmacists and said ‘We’re here for you in business and in health’. I worked closely with the creative director to deliver launch videos, sales aids, banner ads, brochures and branded emails.
Launch Video
I used the campaign assets to put together this video, which introduced the ‘Teva for Pharmacy’ branding to the Teva UK team for the first time.
TevaOne
Previous to the ‘Teva for Pharmacy’ initiative, TevaOne aimed to be viewed as a partner to independent pharmacists rather than just a supplier.
I helped brand TevaOne and then implemented it across multiple marketing materials.